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£112.86
Springer 1995 AMS Annual Conference Proceedings - Marketing Science
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Last 83 days • 83 data points (No recent data available)
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Price distribution over 83 days • 4 price levels
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Most common price: £111 (25 days, 30.1%)
Price range: £108 - £114
Price levels: 4 different prices over 83 days
Description
Access a comprehensive collection of academic research with the Proceedings of the 1995 Academy of Marketing Science (AMS) Annual Conference. Published by Springer as part of the Developments in Marketing Science series, this volume captures the presentations and research shared during the conference held in Orlando, Florida. This volume serves as a significant resource for professionals and students interested in the science of marketing. The research presented covers a wide range of essential topics, including marketing strategy, consumer behavior, advertising, and branding. It also explores international marketing and marketing education, providing a broad view of the field during this period. As an international organization founded in 1971, the Academy of Marketing Science focuses on timely explorations of marketing phenomena through theory, research, and practice. This collection offers a deep look into the academic discussions and developments that shape the marketing landscape.
Key Features
Includes the complete proceedings from the 1995 Academy of Marketing Science Annual Conference held in Orlando, Florida.
Provides research on diverse marketing topics such as consumer behavior, advertising, and branding strategies.
Covers essential areas of study including international marketing and marketing education.
Part of the Developments in Marketing Science series published by Springer.
Offers academic insights into marketing theory, research, and practical applications.
Product Specifications
- Brand
- Springer
- Format
- hardcover
- ASIN
- 331913146X
- Domain
- Amazon UK
- Release Date
- 06 February 2015
- Listed Since
- 10 October 2014
Barcode
No barcode data available
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