Springer 1995 AMS Annual Conference Proceedings - Marketing Science

Access a comprehensive collection of academic research with the Proceedings of the 1995 Academy of Marketing Science (AMS) Annual Conference. Published by Springer as part of the Developments in Marketing Science series, this volume captures the presentations and research shared during the conference held in Orlando, Florida. This volume serves as a significant resource for professionals and students interested in the science of marketing. The research presented covers a wide range of essential topics, including marketing strategy, consumer behavior, advertising, and branding. It also explores international marketing and marketing education, providing a broad view of the field during this period. As an international organization founded in 1971, the Academy of Marketing Science focuses on timely explorations of marketing phenomena through theory, research, and practice. This collection offers a deep look into the academic discussions and developments that shape the marketing landscape.