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Springer 2000 Academy of Marketing Science Annual Conference Proceedings

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Description

This comprehensive proceedings volume captures presentations from the Academy of Marketing Science's 2000 Annual Conference, featuring cutting-edge research and insights from marketing professionals and academics worldwide. Founded in 1971, the Academy of Marketing Science is an international organisation dedicated to advancing the science of marketing across theory, research, and practice. This proceedings collection offers scholars, practitioners, and students a valuable archive of peer-reviewed work that reflects the evolution of marketing science during this pivotal period. The volume delivers authoritative explorations of contemporary marketing phenomena, providing essential reference material for anyone studying marketing management, business strategy, or organisational practice in the early 21st century.

Key Features

Published by Springer, a leading academic publisher specialising in peer-reviewed conference proceedings and scholarly research materials.

Documents presentations from the 2000 Academy of Marketing Science Annual Conference, attracting delegates from around the world.

Provides a comprehensive archive reflecting the evolution of marketing science theory, research methods, and practical applications.

Delivers cutting-edge research insights relevant to marketing professionals, academics, and business management scholars.

Complements the Academy's mission to promote timely explorations of marketing phenomena across academic and practitioner communities.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
21 November 2014
Listed Since
28 August 2014

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