Springer - 2000 AMS Annual Conference Proceedings

Gain access to a comprehensive archive of marketing research with the Proceedings of the 2000 Academy of Marketing Science (AMS) Annual Conference. Part of the Developments in Marketing Science series, this volume captures the evolution of the field through high-level presentations and scholarly discussions. Since its founding in 1971, the Academy of Marketing Science has served as an international organization focused on the theory, research, and practice of marketing phenomena. This publication provides a direct look at the cutting-edge insights shared during their global conferences and symposia. This volume is an essential resource for professionals and academics looking to understand the historical development of marketing science. It offers a deep dive into the research presented by delegates from around the world, making it a valuable addition to any business or management library.