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Springer - Proceedings of the 2000 AMS Annual Conference

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£129.99 £115.23 £118.45 £121.67 £124.89 £128.11 £131.33 23 March 2026 31 March 2026 09 April 2026 17 April 2026 26 April 2026

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Price levels: 2 different prices over 35 days

Description

The Proceedings of the 2000 Academy of Marketing Science (AMS) Annual Conference provides a deep look into the evolution of marketing theory and practice. Published by Springer as part of the Developments in Marketing Science series, this volume serves as a vital resource for researchers, academics, and professionals seeking to understand the state of the field at the turn of the millennium. Since its founding in 1971, the Academy of Marketing Science has worked to promote timely explorations of marketing phenomena. This collection captures presentations from global delegates, offering a comprehensive archive of research and insights. By studying these proceedings, readers gain access to cutting-edge developments that have shaped modern marketing strategies and academic discourse. This volume is an essential addition to any library focused on management and marketing science.

Key Features

Provides a comprehensive archive of research from the Academy of Marketing Science annual conference.

Delivers cutting-edge insights into marketing theory, research, and practice from global experts.

Offers a historical perspective on the evolution of the marketing science field.

Published by Springer as part of the respected Developments in Marketing Science series.

Includes presentations from international delegates attending the 2000 AMS event.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
24 September 2016
Listed Since
29 September 2016

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