Springer - Proceedings of the 2000 AMS Annual Conference

The Proceedings of the 2000 Academy of Marketing Science (AMS) Annual Conference provides a deep look into the evolution of marketing theory and practice. Published by Springer as part of the Developments in Marketing Science series, this volume serves as a vital resource for researchers, academics, and professionals seeking to understand the state of the field at the turn of the millennium. Since its founding in 1971, the Academy of Marketing Science has worked to promote timely explorations of marketing phenomena. This collection captures presentations from global delegates, offering a comprehensive archive of research and insights. By studying these proceedings, readers gain access to cutting-edge developments that have shaped modern marketing strategies and academic discourse. This volume is an essential addition to any library focused on management and marketing science.