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Artificial Intelligence and Transforming Digital Marketing: 487 (Studies in Systems, Decision and Control, 487)

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Description

This book explores how AI is transforming digital marketing and what it means for businesses of all sizes and looks at how AI is being used to personalize content, improve targeting, and optimize campaigns. This book also examines some of the ethical considerations that come with using AI in marketing.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
04 October 2023
Listed Since
16 May 2023

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