£159.99

Springer Artificial Intelligence Transforming Marketing: Renewed Theoretical Bases and New Paradigms (Contributions to Management Science)

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Description

This edited volume is an essential guide for marketing researchers, professionals, managers, and AI enthusiasts as it revisits and revitalizes academic marketing theories, highlighting AI's role in reshaping fundamental concepts and strategies. By focusing on AI's potential to enhance customer satisfaction, optimize lead generation, and drive sales growth, it provides readers with practical insights and innovative marketing solutions. The book also explores AI's applications in business model design, strategic decision-making, and digital marketing integration. Targeted at both practitioners and academics, this comprehensive volume equips readers with the knowledge to leverage AI for transformative marketing practices and stay at the forefront of the marketing landscape.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
18 August 2026
Listed Since
20 February 2026

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