£91.72

World Scientific Publishing Company History Of Marketing Science, The: 3 (World Scientific-Now Publishers Series in Business)

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£121.03 £78.13 £87.49 £96.85 £106.21 £115.57 £124.93 09 June 2024 03 November 2024 31 March 2025 25 August 2025 20 January 2026

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205 days 266 days · current 67 days 18 days 54 days 0 67 133 200 266 £82-90 £90-98 £98-105 £105-113 £113-121 Days at Price

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Description

The field of marketing science has a rich history of modeling marketing phenomena using the disciplines of economics, statistics, operations research, and other related fields. Since it is roughly 50 years from its origins, The History of Marketing Science is a timely review of the accomplishments of marketing scientists in a number of research areas. Different research areas of marketing science, such as Pricing, Internet Marketing, Diffusion Models, and Advertising, are treated to a highly readable and easy-to-digest historical analysis by the contributing authors. Each chapter provides a chronological timeline of key historical developments in the area of marketing science covered. Readers of other disciplinary backgrounds outside of economics, statistics, and operations research will be more than able to appreciate the development of marketing science as a field of research and its pioneers through the book.

Product Specifications

Format
Hardcover
Domain
Amazon UK
Release Date
28 August 2014
Listed Since
26 February 2014

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