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PEARSON EDUCATION Pearson Marketing: Real People, Real Decisions - 3rd European Ed

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Description

Marketing: Real People, Real Decisions by Pearson Education offers a unique perspective on the marketing field. Instead of focusing solely on theory, this text introduces concepts through the lens of real people making real marketing decisions at leading companies every day. This approach helps students understand how marketing concepts are applied in actual marketplace settings. The 3rd European Edition provides updated information on the core issues necessary for every marketer. Students will gain knowledge on essential topics such as value, analytics, and metrics. This reader-friendly book brings marketing to life by showing how real-world choices shape the industry, making it a timely and relevant resource for anyone studying business management.

Key Features

Pearson Education presents the 3rd European Edition which includes expanded information on core marketing issues.

This text focuses on real people making real marketing decisions at leading companies to provide practical context.

Students learn how to apply marketing concepts to the marketplace through real-world implementation examples.

The content covers essential modern topics including value, analytics, and metrics for future marketers.

The reader-friendly format makes complex marketing choices easy to understand and highly relevant.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
08 July 2019
Listed Since
25 June 2017

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