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£146.61
Routledge Foundations of Marketing Thought - German Historical School
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Most common price: £137 (24 days, 96.0%)
Price range: £137 - £147
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Description
Key Features
Draws on archival materials from the University of Wisconsin, Harvard Business School, and the University of Birmingham to provide documented evidence of the German Historical School's influence.
Challenges the conventional narrative that American institutions alone originated university-level marketing study in the early 20th century.
Examines how institutional economists and economic historians integrated German economic thought into American and British marketing scholarship.
Part of the Routledge Studies in the History of Marketing series, offering specialist historical context for business and economic historians.
Provides essential background for academics studying the intellectual foundations of modern marketing theory and practice.
Product Specifications
- Brand
- Routledge
- Format
- hardcover
- ASIN
- 1138181803
- Category
- Books > Subjects > Business, Finance & Law > Biographies & Histories > Business & Economic History
- Domain
- Amazon UK
- Release Date
- 14 December 2017
- Listed Since
- 09 September 2017
Barcode
No barcode data available
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