£136.81

Routledge Foundations of Marketing Thought - History Book

Name: Routledge Foundations of Marketing Thought - History Book
Brand: Routledge
Price: 136.81 GBP
Availability: InStock

Business & Economic History

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Description

Discover the true origins of marketing studies with Foundations of Marketing Thought: The Influence of the German Historical School. While many believe marketing as a university subject began in America during the early 20th century, this book presents a different perspective. It explores how the German Historical School influenced the institutional economists and economic historians who built the field in America and Britain. This scholarly work provides a detailed account of the intellectual roots that shaped modern marketing. By examining the connection between German economic thought and the pioneers of marketing study, readers gain a deeper understanding of how this discipline emerged from the branches of economics. It is an essential read for students, historians, and professionals interested in the evolution of business and economic thought. Through extensive research, the text documents the early intellectual developments of the field. This book offers a unique look at the academic history that shaped how marketing is taught and understood today, providing a necessary correction to the standard historical narrative.

Key Features

Explores the influence of the German Historical School on the development of marketing as an academic discipline.

Provides a new perspective on the origins of marketing studies in America and Britain during the late 19th and early 20th centuries.

Uses archival materials from the University of Wisconsin, Harvard Business School, and the University of Birmingham to document history.

Traces the connection between institutional economists and the pioneers of marketing studies.

Offers a detailed look at how marketing emerged as an applied branch of economics.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 1138181803
Category: Books > Subjects > Business, Finance & Law > Biographies & Histories > Business & Economic History
Domain: Amazon UK
Release Date: 14 December 2017
Listed Since: 09 September 2017

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Routledge Foundations of Marketing Thought - History Book

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