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£57.19

PEARSON EDUCATION Marketing: Real People, Real Decisions

Name: Marketing: Real People, Real Decisions
Brand: PEARSON EDUCATION
Price: 57.19 GBP
Availability: InStock

Management

About as cheap as it gets. The only time it was cheaper was 2 months ago.

£57 today · all-time low £57 (May 2026) · usually the usual

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Description

Marketing: Real People, Real Decisions is the only text to introduce marketing from the perspective of real people who make real marketing decisions at leading companies everyday. Timely, relevant, and dynamic, this reader-friendly text shows students how marketing concepts are implemented, and what they really mean in the marketplace. With this book, the authors show how marketing can come alive when practiced by real people who make real choices. The 3rd European Edition presents more information than ever on the core issues every marketer needs to know, including value, analytics and metrics, and ethical and sustainable marketing. And with new examples and assessments, the text helps students actively learn and retain chapter content, so they know what’s happening in the world of marketing today. This edition features a large number of new cases from prominent marketing academics and professionals from around Europe.

Product Specifications

Brand: PEARSON EDUCATION
Format: paperback
ASIN: 1292227192
Category: Books > Subjects > Business, Finance & Law > Management
Domain: Amazon UK
Release Date: 08 July 2019
Listed Since: 25 June 2017

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PEARSON EDUCATION Marketing: Real People, Real Decisions

About as cheap as it gets. The only time it was cheaper was 2 months ago.

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