Marketing: Real People, Real Choices, Global Edition - Image 1

£61.09

PEARSON EDUCATION Marketing: Real People, Real Choices, Global Edition

Name: Marketing: Real People, Real Choices, Global Edition
Brand: PEARSON EDUCATION
Price: 61.09 GBP
Availability: InStock

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Description

For undergraduate principles of marketing courses. Companies don’t make decisions. People do. Marketing: Real People, Real Choices is the only text to introduce marketing from the perspective of real people, who make real marketing decisions, at leading companies every day. Timely and relevant, this reader-friendly text shows students how marketing concepts are implemented, and the impacts they can have on a company. Featuring new information, examples, and assessment, the 11th Edition continues its focus on the core issues every marketer needs to know, including value, analytics and metrics, and ethical and sustainable marketing. It also emphasizes the importance of branding oneself and shows students how the concepts they learn in class apply directly to their own personal marketing plan. With this text, students take an active approach to understanding marketing through decision making and are well equipped to tackle what’s happening in the world of marketing today.

Key Features

Marketing: Real People, Real Choices, Global Edition

Product Type : Abis Book

Brand : Pearson

Product Specifications

Brand: PEARSON EDUCATION
Format: paperback
ASIN: 1292434384
Category: Books > Subjects > Business, Finance & Law > Management
Domain: Amazon UK
Release Date: 21 April 2022
Listed Since: 01 November 2021

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PEARSON EDUCATION Marketing: Real People, Real Choices, Global Edition

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