Marketing: Real People, Real Choices -- Global Edition - Image 1

£53.59

PEARSON EDUCATION Marketing: Real People, Real Choices -- Global Edition

Name: Marketing: Real People, Real Choices -- Global Edition
Brand: PEARSON EDUCATION
Price: 53.59 GBP
Availability: InStock

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Description

Marketing: Real People, Real Choices introduces marketing from the perspective of real people, who make real marketing decisions, at leading companies every day. Described by students as a “great read,” it shows how marketing plays out in contemporary organizations. You’ll benefit from practice and guidance in making marketing decisions and even establishing a personal brand. The 12th Edition remains a field leader in marketing analytics and metrics, with significantly expanded applications of these concepts in topical chapters. Coverage of digital and social media marketing has also been heavily revised, as more firms seek expertise in these high-demand skills. Additionally, the authors examine the role of AI and other technology disruptors in shaping the future of marketing.

Product Specifications

Brand: PEARSON EDUCATION
Format: paperback
ASIN: 1292482532
Category: Books > Subjects > Business, Finance & Law > Management
Domain: Amazon UK
Release Date: 29 August 2025
Listed Since: 14 September 2024

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PEARSON EDUCATION Marketing: Real People, Real Choices -- Global Edition

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