Marketing: Real People, Real Choices -- Global Edition - Image 1

Price loading...

PEARSON EDUCATION Marketing: Real People, Real Choices -- Global Edition

Name: Marketing: Real People, Real Choices -- Global Edition
Brand: PEARSON EDUCATION

Management

Price History & Forecast

No Price Data Available

Price history will appear here once data is collected from Amazon.

Price Distribution

No price data available for histogram

Description

Marketing: Real People, Real Choices introduces marketing from the perspective of real people, who make real marketing decisions, at leading companies every day. Described by students as a “great read,” it shows how marketing plays out in contemporary organizations. You’ll benefit from practice and guidance in making marketing decisions and even establishing a personal brand. The 12th Edition remains a field leader in marketing analytics and metrics, with significantly expanded applications of these concepts in topical chapters. Coverage of digital and social media marketing has also been heavily revised, as more firms seek expertise in these high-demand skills. Additionally, the authors examine the role of AI and other technology disruptors in shaping the future of marketing.

Product Specifications

Brand: PEARSON EDUCATION
Format: Paperback
ASIN: 1292482532
Category: Books > Subjects > Business, Finance & Law > Management
Domain: Amazon UK
Release Date: 29 August 2025
Listed Since: 14 September 2024

Barcode

No barcode data available

PEARSON EDUCATION Marketing: Real People, Real Choices -- Global Edition

Price History & Forecast

No Price Data Available

Price Distribution

Description

Product Specifications

Barcode

Similar Products You Might Like

Marketing: Real People, Real Choices, Global Edition

Marketing: Real People, Real Choices, Global Edition

Marketing: Real People, Real Choices: International Edition

Marketing: Real People, Real Decisions

Pearson Marketing: Real People, Real Choices Access Card Package

Marketing Management -- Global Edition

Marketing: An Introduction, Global Edition

Principles of Marketing, Global Edition

Marketing Management, Global Edition

Global Marketing, Global Edition

Principles of Marketing, Global Edition + MyLab Marketing with Pearson eText (Package)

Essentials of Marketing

Market-Based Management: Pearson New International Edition

Marketing of High-Technology Products and Innovations: Pearson New International Edition

Business Science Reference - Marketing Education and Profession

Global Marketing plus Pearson MyLab Marketing with Pearson eText, Global Edition

Marketing Research, 12th Edition

Marketing Management

Marketing Management: Pearson New International Edition

Integrated Advertising, Promotion, and Marketing Communications, Global Edition

Global Perspectives on Contemporary Marketing Education (Advances in Marketing, Customer Relationship Management, and E-Services)

Consumer Behavior, Global Edition

Global Marketing: United States Edition

Principles of Marketing