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Red Globe Press Principles of Marketing: A Value-Based Approach

Name: Principles of Marketing: A Value-Based Approach
Brand: Red Globe Press

Economics

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Description

This user-friendly textbook offers students an overview of each aspect of the marketing process, explored uniquely from the value perspective. Delivering value to customers is an integral part of contemporary marketing. For a firm to deliver value, it must consider its total market offering – including the reputation of the organization, staff representation, product benefits, and technological characteristics – and benchmark this against competitors' market offerings and prices. Principles of Marketing takes this thoroughly into account and ensures that students develop a strong understanding of these essential values. The book also looks in detail at the impact of social media upon marketing practices and customer relationships, and the dramatic impact that new technologies have had on the marketing environment. Written by a team of experienced instructors, Principles of Marketing is an ideal companion for all undergraduate students taking an introductory course in marketing. Accompanying online resources for this title can be found at bloomsburyonlineresources.com/principles-of-marketing. These resources are designed to support teaching and learning when using this textbook and are available at no extra cost.

Product Specifications

Brand: Red Globe Press
Format: paperback
ASIN: 0230392709
Category: Books > Subjects > Business, Finance & Law > Economics
Domain: Amazon UK
Release Date: 19 November 2013
Listed Since: 30 August 2013

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Red Globe Press Principles of Marketing: A Value-Based Approach

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