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Oxford University Press Marketing: Theory, Evidence, Practice

Name: Marketing: Theory, Evidence, Practice
Brand: Oxford University Press

Economics

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Marketing: Theory, Evidence, Practice tells the story of marketing, its theories, concepts and real life applications, while providing a realistic overview of the marketing world. It demonstrates the practical application of marketing skills, illustrated by case studies and practitioner profiles, and gives students industry insight that will support them in their careers. Providing an evidence-based introduction to marketing, this Australasian text focuses on marketing metrics, consumer behaviour and business buyer behaviour, as well as exploring the application of B2B marketing. It challenges traditional marketing theories and concepts, presenting a research-driven framework for understanding the marketing process. This text is a comprehensive guide, with a full suite of lecturer resources, and provides the support and materials that you need to help create tomorrow's marketing professionals

Product Specifications

Brand: Oxford University Press
Format: Paperback
ASIN: 0195590295
Category: Books > Subjects > Business, Finance & Law > Economics
Domain: Amazon UK
Release Date: 30 November 2017
Listed Since: 15 August 2017

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Oxford University Press Marketing: Theory, Evidence, Practice

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