£28.88

Routledge Fundamentals and Practice of Marketing - 4th Edition

Name: Routledge Fundamentals and Practice of Marketing - 4th Edition
Brand: Routledge
Price: 28.88 GBP
Availability: InStock

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Description

Master the core principles of modern business with the fourth edition of Fundamentals and Practice of Marketing by Routledge. This seminal text maintains the clarity and simplicity found in previous versions while providing updated insights into the current marketing landscape. This edition has been substantially revised to address recent industry developments, with a specific focus on the impact of new technology. The updated content follows a new structure designed to help readers navigate the complexities of contemporary marketing strategies. Whether you are studying basic themes or exploring advanced concepts, this book provides a solid foundation for understanding how marketing functions in a digital world. It covers essential modern topics including e-commerce, services marketing, and ethical considerations, making it an essential resource for students and professionals looking to stay current in the field of economics and business.

Key Features

Updated content covering recent industry developments and the significant impact of new technology on modern marketing practices.

New chapters dedicated to direct marketing, public relations, and integrated marketing planning for a comprehensive learning experience.

Expanded material on wholesale and retail operations to provide a well-rounded view of the marketing supply chain.

In-depth coverage of relationship marketing and services marketing to help master modern customer engagement strategies.

Includes essential information on e-commerce and ethics to prepare readers for the digital and social responsibilities of business.

Product Specifications

Brand: Routledge
Format: paperback
ASIN: 075065449X
Category: Books > Subjects > Business, Finance & Law > E-Commerce > E-commerce
Domain: Amazon UK
Release Date: 06 August 2002
Listed Since: 28 December 2006

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Routledge Fundamentals and Practice of Marketing - 4th Edition

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