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Routledge Fundamentals and Practice of Marketing - Fourth Edition
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Description
Key Features
Fundamentals and Practice of Marketing fourth edition includes new chapters on direct marketing and public relations strategies.
This Routledge text covers integrated marketing planning, wholesale operations, and retail operations for comprehensive business understanding.
The book addresses relationship marketing, services marketing, and e-commerce as core components of contemporary marketing practice.
Updated structure and revised content reflect recent technological developments reshaping the marketing landscape and industry practices.
Clear and simple communication style makes complex marketing principles accessible to students and business professionals.
Product Specifications
- Brand
- Routledge
- Format
- paperback
- ASIN
- 075065449X
- Domain
- Amazon UK
- Release Date
- 06 August 2002
- Listed Since
- 28 December 2006
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