£25.15

Cengage Learning Foundations of Marketing

Name: Foundations of Marketing
Brand: Cengage Learning
Price: 29.12 GBP
Availability: InStock

Economics

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Description

Discover the essentials in today’s marketing and examine the latest trends with the significant visuals and stimulating, timely discussions in the book that’s popular with students from all backgrounds: FOUNDATIONS OF MARKETING, 7E. Meaningful coverage of current marketing strategies and concepts explores social media, sustainability, globalization, customer relationship management, supply chain management, and digital marketing. You study emerging topics, such as social and environmental responsibility, entrepreneurship, and new trends in marketing, as the authors depict the changing nature of business and prepare you for success in a competitive world. Captivating photos, screenshots, advertisements, and examples from actual life illustrate the issues, while a wealth of learning supplements, such as podcasts, videos, and an interactive marketing plan, help you develop the practical decision-making and marketing skills you need for professional success.

Product Specifications

Brand: Cengage Learning
Format: paperback
ASIN: 1305405765
Category: Books > Subjects > Business, Finance & Law > Economics
Domain: Amazon UK
Release Date: 10 February 2016
Listed Since: 31 July 2015

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Cengage Learning Foundations of Marketing

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