£79.99

Fundamentals of Marketing, 4/E

Call Centre Management

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Description

The new "Fundamentals of Marketing" package offers complete text and digital solutions to provide the flexibility you want - at a price your students can afford. "Fundamentals" provides the grounding students need to succeed in a marketplace of changing technologies and global business relationships. Every chapter has been updated and critically revised, with expanded coverage of electronic marketing, international marketing, relationship marketing, business-to-business marketing, green marketing, direct marketing, services, ethics, and quality management. Importantly, Miller and Layton make students aware of the larger marketing environment with experiential exercises, and discussion questions. It contains case studies that feature real people and real businesses.

Product Specifications

Format: paperback
ASIN: 0074714368
Category: Books > Subjects > Business, Finance & Law > Management > Call Centre Management
Domain: Amazon UK
Release Date: 16 January 2000
Listed Since: 18 October 2006

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Fundamentals of Marketing, 4/E

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