£79.99

McGraw-Hill Education Fundamentals of Marketing, 4/E

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Description

The new "Fundamentals of Marketing" package offers complete text and digital solutions to provide the flexibility you want - at a price your students can afford. "Fundamentals" provides the grounding students need to succeed in a marketplace of changing technologies and global business relationships. Every chapter has been updated and critically revised, with expanded coverage of electronic marketing, international marketing, relationship marketing, business-to-business marketing, green marketing, direct marketing, services, ethics, and quality management. Importantly, Miller and Layton make students aware of the larger marketing environment with experiential exercises, and discussion questions. It contains case studies that feature real people and real businesses.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
16 January 2000
Listed Since
18 October 2006

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