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£150.18
Routledge Essentials of Marketing Management - 2nd Edition
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Description
Key Features
Global perspective with case studies and examples from around the world to provide an alternative to American-centric materials.
Updated digital marketing content featuring a new chapter written by Dr. Wilson Ouzem.
Comprehensive coverage of consumer and organizational buyer behaviour to understand market needs.
In-depth exploration of product and innovation strategies for effective management.
Detailed insights into direct marketing and strategic operational focus.
Product Specifications
- Brand
- Routledge
- Format
- hardcover
- ASIN
- 1138038881
- Domain
- Amazon UK
- Release Date
- 24 August 2017
- Listed Since
- 04 April 2017
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