We can't find the internet
Attempting to reconnect
Something went wrong
Hang in there while we get back on track
£161.93
This is the usual price. Wait for it to drop, or tell us your number.
£162 today · usual range £151–£166 · best ever £151
Routledge Essentials of Marketing Management - Routledge
We'll watch every seller, every day. One email when your price arrives.
Price History & Forecast
Grey patches = out of stock. Cheaper = lower on the chart. Hover for exact prices.
Last 55 days · 55 data points (no recent data)
NEW HERE?
Amazon shows you one price. We show you all of them.
Tosheroon watches Amazon prices so you don't have to. Every product on Amazon has a price history — we make it visible. Set the price you'd actually pay, and we'll email you the second it gets there. No app, no account, one email.
WHAT'S ON THIS PAGE
when this has been cheap or pricey
where the price is heading next
all-time high & low, recent range
name your number, we'll email you
Price Distribution
Price distribution over 55 days • 3 price levels
Price Analysis
Most common price: £151 (39 days, 70.9%)
Price range: £151 - £166
Price levels: 3 different prices over 55 days
Description
Key Features
This Routledge textbook includes a new chapter on digital marketing written by Dr Wilson Ouzem, addressing contemporary marketing channels and strategies.
The book features real-world examples and case studies drawn from international markets rather than focusing solely on American business contexts.
Coverage spans consumer and organisational buyer behaviour, equipping readers with insights into decision-making processes across different customer types.
Product and innovation strategies are explored in depth, helping marketers develop competitive offerings and strategic positioning.
Direct marketing techniques are covered as part of the comprehensive examination of promotional and customer communication approaches.
This fully revised second edition integrates updated marketing theory and practice, reflecting changes in the discipline since the first edition.
Product Specifications
- Brand
- Routledge
- Format
- hardcover
- ASIN
- 1138038881
- Domain
- Amazon UK
- Release Date
- 24 August 2017
- Listed Since
- 04 April 2017
Barcode
No barcode data available
Similar Products You Might Like
Essentials of Marketing Management
Routledge
Marketing Management: European Edition
PEARSON EDUCATION
Strategic Marketing Planning and Control: Plannning and Control
Routledge
The IEBM Encyclopedia of Marketing
Cengage Learning
Marketing Management
South-Western
Management of Marketing
Routledge
Marketing Management (Mindtap Course List)
Cengage Learning
Essentials of Marketing: Theory and Practice for a Marketing Career
Routledge
Management of Marketing
Routledge
Marketing Management: An International Perspective: Case Studies (International Marketing Series)
Red Globe Press
Fundamentals of Marketing, 4/E
McGraw-Hill Education
Advanced Marketing Management: Principles, Skills and Tools
Kogan Page
Marketing Management: A Contemporary Perspective
McGraw-Hill Education
Principles of Marketing
Marketing Management, An Asian Perspective
PEARSON EDUCATION
Strategic Marketing Management: Planning, implementation and control
Routledge
Marketing Research for Managers
Routledge
Marketing Management: A Strategic Framework and Tools for Success
Cognella Academic Publishing
Valuepack: Principles of Marketing with The Media
PEARSON EDUCATION
Price unavailable
MARKETING MANAGEMENT (MCGRAW HILL/IRWIN SERIES IN MARKETING)
McGraw-Hill Education
Making Marketing Meaningful
KENDALL HUNT PUBLISHING
Marketing Management: Pearson New International Edition
PEARSON EDUCATION
Marketing Principles and Best Practices
Cengage Learning