£119.00

KENDALL HUNT PUBLISHING Making Marketing Meaningful

1524920789

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Description

Making Marketing Meaningful offers students a text that makes sense to them. It is an informal text that has been organized according to how marketers learn about and use marketing elements in the real world of designing, promoting, distributing, and pricing products. Written in a conversational style of writing, this text organizes the subject matter in a way to help students learn the information as well as remember it and apply it in their own lives.Making Marketing Meaningful:contains Learning Hints to make clear the connections of new material to points previously studied in the book.includes Learning Outcomes Explained at the end of each section which give brief explanations of major points.intertwines marketing elements with each business aspect of for-profit and not-for-profit organizations.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
12 July 2018
Listed Since
25 July 2018

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