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£135.00
Basic Marketing Research, 8e, International Edition - Book
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Description
Key Features
Comprehensive coverage that remains accessible for students learning introductory marketing research concepts.
Provides a clear framework for making informed decisions throughout the entire research process.
Helps managers understand how decisions in one stage of research impact all other stages.
Builds confidence in researchers by teaching the connections between different parts of the research cycle.
Designed for international use to provide a global perspective on marketing research decision-making.
Product Specifications
- Format
- paperback
- ASIN
- 1133188524
- Domain
- Amazon UK
- Release Date
- 01 March 2013
- Listed Since
- 24 June 2012
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