£135.00

Basic Marketing Research, 8e, International Edition - Book

Market Research

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Description

Master the fundamentals of market analysis with Basic Marketing Research, 8e, International Edition. This best-selling introductory text is designed to be accessible to students while maintaining comprehensive coverage of the subject matter. It provides a practical framework for the decisions that managers must make throughout the research process. By understanding how decisions made in one stage affect subsequent steps, readers learn to navigate the connections within the research cycle. This book helps managers and researchers build confidence in their work by teaching them how different parts of the process interact. It is an essential resource for anyone looking to understand the impact of research choices on final outcomes in a business environment.

Key Features

Comprehensive coverage that remains accessible for students learning introductory marketing research concepts.

Provides a clear framework for making informed decisions throughout the entire research process.

Helps managers understand how decisions in one stage of research impact all other stages.

Builds confidence in researchers by teaching the connections between different parts of the research cycle.

Designed for international use to provide a global perspective on marketing research decision-making.

Product Specifications

Format: Paperback
ASIN: 1133188524
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Market Research
Domain: Amazon UK
Release Date: 01 March 2013
Listed Since: 24 June 2012

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Basic Marketing Research, 8e, International Edition - Book

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