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Cengage Learning Basic Marketing Research 8e International Edition - Cengage

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Description

Basic Marketing Research, 8e International Edition is the best-selling introductory textbook for marketing research students and professionals seeking a comprehensive yet accessible guide. This edition maintains rigorous coverage whilst remaining approachable, offering a structured framework that helps managers and marketing researchers understand the critical choices and decisions required throughout the research process. By emphasising the interconnected nature of each research stage, this text ensures that practitioners appreciate how decisions made early in the process impact subsequent outcomes. Ideal for those building foundational knowledge or refining existing skills, the Cengage Learning publication provides practical insight into the interactions among research components, enabling confidence in research quality and decision-making reliability.

Key Features

Cengage Learning's best-selling introductory textbook delivers accessible content whilst maintaining comprehensive marketing research coverage for students and professionals.

International Edition framework emphasises the critical interactions amongst research process stages, helping managers understand consequences of decisions across the entire methodology.

Structured approach guides marketing researchers through essential choices and decisions required for effective market research planning and execution.

Practical focus balances theoretical foundations with real-world application, making complex research concepts understandable for beginners entering the field.

Comprehensive resource suitable for academic study, professional development, and reference in corporate marketing research departments.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
01 March 2013
Listed Since
24 June 2012

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