Basic Marketing Research (with Qualtrics Printed Access Card) - Image 1

£76.55

Cengage Learning Basic Marketing Research (with Qualtrics Printed Access Card)

Name: Basic Marketing Research (with Qualtrics Printed Access Card)
Brand: Cengage Learning
Price: 76.55 GBP
Availability: InStock

Market Research

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Description

Why is BASIC MARKETING RESEARCH the best-selling marketing textbook? It is a best seller because it's written from a student's perspective. Authors Brown, Suter, and Churchill know that for a marketing textbook to be effective, students have to be able to understand it. And they've achieved that time and again. This edition is packed with the features that made it a best-seller in the first place, from study tools to updated content to an easy-to-read writing style. Plus, in this volume you'll learn more about how experts gather data and how to use it yourself to turn greater profits.

Product Specifications

Brand: Cengage Learning
Format: hardcover
ASIN: 1133188540
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Market Research
Domain: Amazon UK
Release Date: 01 November 2013
Listed Since: 03 January 2013

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Cengage Learning Basic Marketing Research (with Qualtrics Printed Access Card)

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