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Basic Marketing Research: Customer Insights and Managerial Action

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Description

In Brown/Suter/Churchill's BASIC MARKETING RESEARCH, 10th Edition, you will learn how to convert marketplace data into actionable marketing information using the two dominant approaches, behavioral data that exists and customer insights gathered for a specific purpose, and how interactions in the research process give managers and researchers confidence in the result. BASIC MARKETING RESEARCH's easy-to-read writing style helps you see the research process from the perspectives of researchers who gather information and marketing managers who use it and helps you apply your market research skills in experiential learning activities.

Product Specifications

Format: paperback
ASIN: 0357901843
Category: Books > Subjects > Business, Finance & Law > Economics
Domain: Amazon UK
Release Date: 26 July 2023
Listed Since: 22 September 2022

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Basic Marketing Research: Customer Insights and Managerial Action

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