Price loading...

Marketing Research: An Applied Orientation, Global Edition

Market Research

Price data last checked 103 day(s) ago - refreshing...

View at Amazon

Price History & Forecast

No Price Data Available

Price history will appear here once data is collected from Amazon.

Price Distribution

No price data available for histogram

Description

For undergraduate and graduate courses in marketing research. With a do-it-yourself, hands-on approach, Marketing Research: An Applied Orientation illustrates the interaction between marketing research decisions and marketing management decisions. This text uses a practical six-step framework for conducting marketing research, utilising a variety of marketing companies to highlight qualitative and quantitative research strategies. The 7th Edition provides current, contemporary, and illustrative material sensitive to user needs. And with detailed emphasis on how to run the SPSS and SAS programs, marketing research students obtain the most extensive help available on this industry.

Key Features

New Store Stock

Product Specifications

Format: Paperback
ASIN: 1292265639
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Market Research
Domain: Amazon UK
Release Date: 06 May 2019
Listed Since: 19 December 2018

Barcode

No barcode data available

Marketing Research: An Applied Orientation, Global Edition

Price History & Forecast

No Price Data Available

Price Distribution

Description

Key Features

Product Specifications

Barcode

Similar Products You Might Like

Marketing Research: An Applied Orientation

Marketing Research: Applied Insight, 6th Edition

Essentials of Marketing Research, Global Edition

Marketing Research: United States Edition

Multivariate Data Analysis: Pearson New International Edition

Marketing Research with SPSS

Essentials of Marketing

International Marketing Research: A Transformative Approach

Marketing Research: Planning, Process, Practice

Marketing Research: Online Research Applications (Includes SPSS 11.0): United States Edition

Marketing Research

The Practice of Market Research: An Introduction

Basic Marketing Research: Pearson New International Edition

Marketing Research: Delivering Customer Insight

Educational Research: Planning, Conducting, and Evaluating Quantitative and Qualitative Research, Global Edition

Essentials of Marketing Research

Pearson New International Edition: Defined, Explained, Applied

Marketing Research, European Edition:An Applied Approach with Global Marketing

Marketing Management -- Global Edition

Fundamentals of Marketing Research

An Introduction to Quantitative Research Methods for Marketing: Tools and Techniques Using SPSS and R

Applied Multivariate Statistical Analysis: Pearson New International Edition

Basic Marketing Research: United States Edition

Marketing Research 2e - With Data Disk, SPSS & Internet Intelligence