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PEARSON EDUCATION Basic Marketing Research: United States Edition

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Description

For undergraduate-level courses in Marketing Research. With a hands-on, do-it-yourself approach, Malhotra offers a contemporary focus on decision making, illustrating the interaction between marketing research decisions and marketing management decisions.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
02 September 2008
Listed Since
22 February 2008

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