Marketing Research: United States Edition - Image 1

£283.82

PEARSON EDUCATION Marketing Research: United States Edition

Name: Marketing Research: United States Edition
Brand: PEARSON EDUCATION
Price: 283.82 GBP
Availability: InStock

Brands & Corporate Identity

About as cheap as it gets. The only time it was cheaper was 2 months ago.

£284 today · all-time low £282 (Jul 2026) · usually the usual

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Description

For undergraduate marketing research courses. The “nuts and bolts” of marketing research. Marketing Research gives students a “nuts and bolts” understanding of marketing research and provides them with extensive information on how to use it. Written at a level first-time marketing research students can understand, this text provides the fundamentals of the statistical procedures used to analyze data without dwelling on the more complex and intricate concepts. The sixth edition now includes new case ideas contributed from innovative professors, updated insight from industry professionals, and current information on how marketing research is being practiced today.

Product Specifications

Brand: PEARSON EDUCATION
Format: hardcover
ASIN: 0136027040
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Brands & Corporate Identity
Domain: Amazon UK
Release Date: 14 July 2009
Listed Since: 29 December 2008

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PEARSON EDUCATION Marketing Research: United States Edition

About as cheap as it gets. The only time it was cheaper was 2 months ago.

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