£21.91

Cengage Learning Essential of Marketing Research

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£24.64 £21.64 £22.29 £22.95 £23.60 £24.26 £24.91 14 March 2026 27 March 2026 10 April 2026 24 April 2026 08 May 2026

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Description

In response to market feedback, "Essentials of Marketing Research, 3rd", was developed directly from the ninth edition of Barry J. Babin and William Zikmund's best-selling "Exploring Marketing Research" text. "Essentials of Marketing Research" focuses on students as managers, not practitioners, of marketing research. It addresses the design, collection, analysis, and reporting of marketing research data relevant to a firm's current and future needs, but it is designed specifically for instructors who prefer a more concise introduction to marketing research topics.

Product Specifications

Format
misc_supplies
Domain
Amazon UK
Release Date
01 January 1980
Listed Since
18 December 2006

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