£17.49

Cengage Learning Market Research In Action

Name: Market Research In Action
Brand: Cengage Learning
Price: 14.69 GBP
Availability: InStock

Market Research

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Last 87 days • 87 data points (No recent data available)

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Price distribution over 87 days • 2 price levels

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Most common price: £17 (49 days, 56.3%)

Price range: £15 - £17

Price levels: 2 different prices over 87 days

Description

Market Research in Action is an examination of various marketing research techniques using a running case study based on a real product. The use of this device shows how research impacts on product development and the product launch, with particular reference to fast moving consumer goods. To demonstrate other marketing research techniques the author has added additional cases introducing a selection of techniques to show how these techniques are developed or used in different arenas, for instance while dealing with service products or marketing in a retail, international and B2B marketing environment.

Product Specifications

Brand: Cengage Learning
Format: paperback
ASIN: 1861529384
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Market Research
Domain: Amazon UK
Release Date: 07 October 2004
Listed Since: 04 January 2007

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Cengage Learning Market Research In Action

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Description

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