Marketing Strategy: The Thinking Involved - Image 1

£48.74

Sage Publications Marketing Strategy: The Thinking Involved

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Brand: Sage Publications
Price: 64.36 GBP
Availability: InStock

Brands & Corporate Identity

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Description

Marketing Strategy: The Thinking Involved is an innovative text that promotes the idea that effective marketing thinking leads to successful marketing strategy. The book′s theories go beyond simply introducing the reader to concepts in the field by providing tools and methods to develop marketing thinking and questioning skills that will help with application of real-life marketing strategies. As the chapters progress, the thinking/questioning develops toward higher levels and more specialized inquiry, helping readers acquire the skills needed in the practice of marketing. The book′s timely focus on developing thinking agility leading to strategic agility provides the necessary skills for navigating businesses in today′s dynamic markets. The book contains a wealth of pedagogy to support this active learning approach.

Product Specifications

Brand: Sage Publications
Format: paperback
ASIN: 141298730X
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Brands & Corporate Identity
Domain: Amazon UK
Release Date: 21 June 2012
Listed Since: 12 August 2011

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Sage Publications Marketing Strategy: The Thinking Involved

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