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£98.32

Sage Publications The SAGE Handbook of Digital Marketing

Name: The SAGE Handbook of Digital Marketing
Brand: Sage Publications
Price: 98.32 GBP
Availability: InStock

E-business

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£98 today · all-time low £98 (May 2026) · usually £98

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Description

Digital marketing changes the dynamics of traditional routes to market, augments conversations and facilitates the measurement of activities by organisations and consumers alike. This Handbook strives to advance the study and understanding of this domain and provides a digital marketing journey that flows from methods and methodologies. It moves from the fundamentals to the different aspects of digital marketing strategy, tactics, metrics and management, and ethics. This Handbook brings together the critical factors in digital marketing as the essential reference set for researchers in this area of continued growth. It is essential reading for postgraduate students, researchers, and practitioners in a range of disciplines exploring digital marketing. Part 1: Foundations of Digital Marketing Part 2: Methodologies and Theories in Digital Marketing Part 3: Channels and Platforms in Digital Marketing Part 4: Tools, Tactics and Techniques in Digital Marketing Part 5: Management and Metrics in Digital Marketing Part 6: Ethical Issues in Digital Marketing

Product Specifications

Brand: Sage Publications
Format: paperback
ASIN: 1529743796
Category: Books > Subjects > Business, Finance & Law > E-Commerce > E-business
Domain: Amazon UK
Release Date: 21 June 2022
Listed Since: 10 January 2022

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Sage Publications The SAGE Handbook of Digital Marketing

About as cheap as it gets. The only time it was cheaper was 2 months ago.

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