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£616.01
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Edward Elgar Publishing Edward Elgar Marketing - International Library of Critical Writings
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Description
Key Features
This two-volume set from Edward Elgar Publishing provides a comprehensive collection of important articles regarding marketing history.
The collection offers an international scope with research spanning the US, Japan, and various European countries.
This series serves as a unique reference tool specifically designed for marketing researchers and history enthusiasts.
The volumes illuminate the development of marketing thought and practices throughout the past century.
Part of the International Library of Critical Writings in Business History series, this set provides academic depth for business history studies.
Product Specifications
- Brand
- Edward Elgar Publishing
- Format
- hardcover
- ASIN
- 1852786019
- Category
- Books > Subjects > Business, Finance & Law > Biographies & Histories > Business & Economic History
- Domain
- Amazon UK
- Release Date
- 01 January 1993
- Listed Since
- 16 December 2006
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