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£55 today · previous high £55 · all-time low £52

McGraw-Hill Education Essentials of Marketing Research ISE

Amazon

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£55.38 £51.27 £52.16 £53.06 £53.96 £54.86 £55.75 28 July 2026 03 August 2026 09 August 2026 15 August 2026 22 August 2026
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Price range: £52 - £55

Price levels: 2 different prices over 26 days

Description
Essentials of Marketing Research uses an application-oriented approach to equip students with tools and skills necessary to solve business problems and maximize opportunities. The authors' years of practical market research experience is evidenced thorough their treatment of qualitative research, to their coverage of sample size rules-of-thumb, background literature reviews, and new market research tools and techniques. This latest 6th edition gives students a strong command of market research principles, while being concise enough for cases & other course projects. A continuing case and corresponding data sets included. Available with McGraw-Hill Connect® and SmartBook 2.0.

Key Features

Essentials of Marketing Research ISE

Product type: ABIS BOOK

McGraw-Hill Education

Product Specifications
Brand
McGraw-Hill Education
Format
paperback
ASIN
1266261508
Category
Books > Subjects > Business, Finance & Law > Sales & Marketing > Market Research
Domain
Amazon UK
Release Date
06 March 2023
Listed Since
26 October 2022

Barcode

No barcode data available

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