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£43.91

McGraw-Hill Education Essentials of Marketing Research ISE

Name: Essentials of Marketing Research ISE
Brand: McGraw-Hill Education
Price: 43.91 GBP
Availability: InStock

Market Research

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Description

Essentials of Marketing Research uses an application-oriented approach to equip students with tools and skills necessary to solve business problems and maximize opportunities. The authors' years of practical market research experience is evidenced thorough their treatment of qualitative research, to their coverage of sample size rules-of-thumb, background literature reviews, and new market research tools and techniques. This latest 6th edition gives students a strong command of market research principles, while being concise enough for cases & other course projects. A continuing case and corresponding data sets included. Available with McGraw-Hill Connect® and SmartBook 2.0.

Key Features

Essentials of Marketing Research ISE

Product type: ABIS BOOK

McGraw-Hill Education

Product Specifications

Brand: McGraw-Hill Education
Format: paperback
ASIN: 1266261508
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Market Research
Domain: Amazon UK
Release Date: 06 March 2023
Listed Since: 26 October 2022

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McGraw-Hill Education Essentials of Marketing Research ISE

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