£86.71

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£87 today · usual range £79–£102 · best ever £79

Sage Publishing The Market Research Toolbox: A Concise Guide for Beginners

Amazon

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Last 21 days · 21 data points (no recent data)

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£101.79 £76.49 £82.01 £87.53 £93.05 £98.57 £104.09 25 July 2026 30 July 2026 04 August 2026 09 August 2026 14 August 2026
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Price distribution over 21 days • 6 price levels

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11 days 1 day · current 2 days 5 days 1 day 1 day 0 3 6 8 11 £79 £87 £88 £89 £90 £102 Days at Price

Price Analysis

Most common price: £79 (11 days, 52.4%)

Price range: £79 - £102

Price levels: 6 different prices over 21 days

Description
Understanding marketing research to make better business decisions An ideal resource for busy managers and professionals seeking to build and expand their marketing research skills, The Market Research Toolbox, Fourth Edition describes how to use market research to make strategic business decisions. This comprehensive collection of essential market research techniques, skills, and applications helps readers solve real-world business problems in a dynamic and rapidly changing business atmosphere. Based on real-world experiences, author Edward F. McQuarrie gives special attention to business-to-business markets, technology products, Big Data, and other web-enabled approaches. Readers with limited time or resources can easily translate the approaches from mass markets, simple products, and stable technologies to their own situations. Readers will master background context and the questions to ask before conducting research, as well as develop strategies for sorting through the extensive specialized material on market research.

Product Specifications
Brand
Sage Publishing
Format
paperback
ASIN
1452291586
Category
Books > Subjects > Business, Finance & Law > Sales & Marketing > Market Research
Domain
Amazon UK
Release Date
24 April 2015
Listed Since
23 October 2014

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