The Market Research Toolbox: A Concise Guide for Beginners - Image 1

Price loading...

Sage Publications The Market Research Toolbox: A Concise Guide for Beginners

Name: The Market Research Toolbox: A Concise Guide for Beginners
Brand: Sage Publications

Brands & Corporate Identity

Price History & Forecast

No Price Data Available

Price history will appear here once data is collected from Amazon.

Price Distribution

No price data available for histogram

Description

Understanding marketing research to make better business decisions An ideal resource for busy managers and professionals seeking to build and expand their marketing research skills, The Market Research Toolbox, Fourth Edition describes how to use market research to make strategic business decisions. This comprehensive collection of essential market research techniques, skills, and applications helps readers solve real-world business problems in a dynamic and rapidly changing business atmosphere. Based on real-world experiences, author Edward F. McQuarrie gives special attention to business-to-business markets, technology products, Big Data, and other web-enabled approaches. Readers with limited time or resources can easily translate the approaches from mass markets, simple products, and stable technologies to their own situations. Readers will master background context and the questions to ask before conducting research, as well as develop strategies for sorting through the extensive specialized material on market research.

Product Specifications

Brand: Sage Publications
Format: paperback
ASIN: 1452291586
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Brands & Corporate Identity
Domain: Amazon UK
Release Date: 24 April 2015
Listed Since: 23 October 2014

Barcode

No barcode data available

Sage Publications The Market Research Toolbox: A Concise Guide for Beginners

Price History & Forecast

No Price Data Available

Price Distribution

Description

Product Specifications

Barcode

Similar Products You Might Like

Sage Publications Qualitative Market Research Guide Book

New Methods of Market Research and Analysis

Marketing Research: Planning, Process, Practice

Qualitative Market Research: A Comprehensive Guide

Sage Qualitative Consumer and Marketing Research Book

Marketing Research: A Managerial Approach

Qualitative Marketing Research

Marketing Research: Delivering Customer Insight

The Business of Marketing Research

Qualitative Consumer and Marketing Research

Cost-Effective Marketing Research: A Guide for Marketing Managers

Marketing Research: Planning, Process, Practice

Customer Visits: Building a Better Market Focus: Building a Better Market Focus

Fundamentals of Marketing Research

Marketing Research: Fundamentals, Process, and Implications (Business Issues, Competition and Entrepreneurship)

Marketing Analytics: A Practitioner's Guide To Marketing Analytics And Research Methods

Marketing Research 2e - With Data Disk, SPSS & Internet Intelligence

The Sage Handbook of Industrial Marketing

The Practice of Market Research: An Introduction

Designing and Managing a Research Project: A Business Student's Guide

Qualitative Market Research: Principle & Practice

Marketing Research (Critical Perspectives on Business and Management)

Marketing Strategy: The Thinking Involved

Marketing Research for Small Business: An Efficient and Effective Functional Approach (Marketing and Operations Management Research)