Marketing: An Introduction, Global Edition - Image 1

£58.33

PEARSON EDUCATION Marketing: An Introduction, Global Edition

Name: Marketing: An Introduction, Global Edition
Brand: PEARSON EDUCATION
Price: 62.16 GBP
Availability: InStock

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Description

Marketing: An Introduction shows you how creating and capturing customer value drives effective marketing strategies. The text reflects major trends and shifting forces that impact marketing in this digital age of customer value, engagement and relationships. This in turn gives you a richer understanding of basic marketing concepts, strategies and practices. The 15th Edition features updated and deeply developed chapter-opening vignettes, Marketing at Work highlights, company cases and end-of-chapter exercises. With these, you'll get ample practice applying marketing concepts to real-world company scenarios.

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Product Specifications

Brand: PEARSON EDUCATION
Format: paperback
ASIN: 1292433108
Category: Books > Subjects > Business, Finance & Law > Management
Domain: Amazon UK
Release Date: 19 May 2022
Listed Since: 20 October 2021

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PEARSON EDUCATION Marketing: An Introduction, Global Edition

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