£58.33

PEARSON EDUCATION Marketing: An Introduction, Global Edition

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Description

Marketing: An Introduction shows you how creating and capturing customer value drives effective marketing strategies. The text reflects major trends and shifting forces that impact marketing in this digital age of customer value, engagement and relationships. This in turn gives you a richer understanding of basic marketing concepts, strategies and practices. The 15th Edition features updated and deeply developed chapter-opening vignettes, Marketing at Work highlights, company cases and end-of-chapter exercises. With these, you'll get ample practice applying marketing concepts to real-world company scenarios.

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New Store Stock

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
19 May 2022
Listed Since
20 October 2021

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