£49.90

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PEARSON EDUCATION Marketing Management -- Global Edition

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£52.86 £49.60 £50.31 £51.02 £51.74 £52.45 £53.16 25 July 2026 30 July 2026 04 August 2026 09 August 2026 15 August 2026
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Price range: £50 - £53

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Description
For marketing management courses. The gold standard for today’s marketing management student Marketing Management gives students the tools and frameworks to design and execute successful marketing campaigns. Unsurpassed in depth, breadth and relevance, it focuses on the major decisions that confront marketing managers and top management as they strive to reconcile organizational needs and opportunities. The 17th Edition builds on what first made it a landmark text, including its classic examples, core concepts and logical structure. The new edition will help students respond to social and technological developments, such as AI, that are opening doors to new business models while redefining marketing success.

Key Features

New Store Stock

Product Specifications
Brand
PEARSON EDUCATION
Format
paperback
ASIN
129246271X
Category
Books > Subjects > Business, Finance & Law > Management > Management Science
Domain
Amazon UK
Release Date
14 October 2025
Listed Since
04 July 2025

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