Marketing Management -- Global Edition - Image 1

£52.90

PEARSON EDUCATION Marketing Management -- Global Edition

Name: Marketing Management -- Global Edition
Brand: PEARSON EDUCATION
Price: 52.9 GBP
Availability: InStock

Management Science

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Description

For marketing management courses. The gold standard for today’s marketing management student Marketing Management gives students the tools and frameworks to design and execute successful marketing campaigns. Unsurpassed in depth, breadth and relevance, it focuses on the major decisions that confront marketing managers and top management as they strive to reconcile organizational needs and opportunities. The 17th Edition builds on what first made it a landmark text, including its classic examples, core concepts and logical structure. The new edition will help students respond to social and technological developments, such as AI, that are opening doors to new business models while redefining marketing success.

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Product Specifications

Brand: PEARSON EDUCATION
Format: paperback
ASIN: 129246271X
Category: Books > Subjects > Business, Finance & Law > Management > Management Science
Domain: Amazon UK
Release Date: 14 October 2025
Listed Since: 04 July 2025

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PEARSON EDUCATION Marketing Management -- Global Edition

It has never been this cheap. We have no record of a lower price.

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