Price loading...

Marketing Management -- Global Edition

Management Science

Price data last checked 104 day(s) ago - refreshing...

View at Amazon

Price History & Forecast

No Price Data Available

Price history will appear here once data is collected from Amazon.

Price Distribution

No price data available for histogram

Description

For marketing management courses. The gold standard for today’s marketing management student Marketing Management gives students the tools and frameworks to design and execute successful marketing campaigns. Unsurpassed in depth, breadth and relevance, it focuses on the major decisions that confront marketing managers and top management as they strive to reconcile organizational needs and opportunities. The 17th Edition builds on what first made it a landmark text, including its classic examples, core concepts and logical structure. The new edition will help students respond to social and technological developments, such as AI, that are opening doors to new business models while redefining marketing success.

Key Features

New Store Stock

Product Specifications

Format: paperback
ASIN: 129246271X
Category: Books > Subjects > Business, Finance & Law > Management > Management Science
Domain: Amazon UK
Release Date: 14 October 2025
Listed Since: 04 July 2025

Barcode

No barcode data available

Marketing Management -- Global Edition

Price History & Forecast

No Price Data Available

Price Distribution

Description

Key Features

Product Specifications

Barcode

Similar Products You Might Like

Marketing Management, Global Edition

Marketing Management

Marketing: An Introduction, Global Edition

Market-Based Management: Pearson New International Edition

Global Marketing: United States Edition

Marketing: Real People, Real Choices -- Global Edition

Strategic Management: A Competitive Advantage Approach, Conceptsand Cases, Global Edition

Framework for Marketing Management, A, Global Edition: European Edition

Global Marketing, Global Edition

Marketing Management: Pearson New International Edition

Global Marketing: Strategy, Practice, and Cases

Marketing of High-Technology Products and Innovations: Pearson New International Edition

Principles of Marketing, Global Edition

Global Marketing Management

Principles of Marketing, Global Edition + MyLab Marketing with Pearson eText (Package)

Essentials of Marketing Management w/ 2011 Update

Global Marketing: Strategy, Practice, and Cases

Marketing: Real People, Real Choices, Global Edition

Routledge Frameworks for Market Strategy: European Edition

Marketing Management: A Contemporary Perspective

Fundamentals of Management, Global Edition

Human Resources Management, Global Edition

Global Marketing

Marketing: Real People, Real Choices, Global Edition