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Marketing Management: United States Edition

Brands & Corporate Identity

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Description

For upper-level undergraduate or MBA courses in Marketing Management. The only marketing management text with a strategic framework to take students beyond the basic concepts.

Product Specifications

Format: hardcover
ASIN: 0131963341
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Brands & Corporate Identity
Domain: Amazon UK
Release Date: 31 May 2006
Listed Since: 05 January 2007

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