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Prentice Hall A Framework for Marketing Management: United States Edition

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£72.99 £18.39 £30.30 £42.21 £54.13 £66.04 £77.95 25 July 2024 19 January 2025 17 July 2025 11 January 2026 09 July 2026

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Description

For undergraduate and MBA courses in Marketing Management and Marketing Strategy. A Framework for Marketing Management is a concise paperback adapted from Philip Kotler's #1 selling textbook, Marketing Management. This books focuses on key points such as how to analyze the market and competitors, how to develop strategies, and how to deliver and manage effective marketing programs. A streamlined approach also offers greater flexibility in classes where outside cases, simulations, and projects are brought in.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
01 November 2002
Listed Since
06 February 2007

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