£55.39

This is the most expensive it has ever been. Walk away.

£55 today · previous high £55 · all-time low £54

Wiley Rethinking Marketing: Developing a New Understanding of Markets

Amazon

Price History & Forecast

Grey patches = out of stock. Cheaper = lower on the chart. Hover for exact prices.

Last 72 days · 72 data points (no recent data)

Historical
Generating forecast…
£55.39 £54.39 £54.61 £54.83 £55.04 £55.26 £55.48 28 July 2026 14 August 2026 01 September 2026 19 September 2026 07 October 2026
View at Amazon ↗

Price data last checked 19 day(s) ago - will refresh soon

NEW HERE?

Amazon shows you one price. We show you all of them.

Tosheroon watches Amazon prices so you don't have to. Every product on Amazon has a price history — we make it visible. Set the price you'd actually pay, and we'll email you the second it gets there. No app, no account, one email.

WHAT'S ON THIS PAGE

↑ Price chart
when this has been cheap or pricey
↑ Forecast
where the price is heading next
↓ Statistics
all-time high & low, recent range
↑ Price alert
name your number, we'll email you

Price Distribution

Price distribution over 72 days • 2 price levels

Days at Price
Current Price
11 days 61 days · current 0 15 31 46 61 £54 £55 Days at Price

Price Analysis

Most common price: £55 (61 days, 84.7%)

Price range: £54 - £55

Price levels: 2 different prices over 72 days

Description
This groundbreaking book recognises and addresses the urgent need to develop a new understanding of marketing. Based on the involvement of twenty thought leaders from Europe and the US, this book gives us both a state of the art picture of marketing today and a look ahead to the marketing challenges of tomorrow. Since the publication of Kotler's Marketing Management in 1967, marketing has witnessed a dramatic increase in academic involvement. Today there is an extensive range of publications available covering a variety of topics - from cognitive studies of consumer behaviour to organising international distribution - but the 4 Ps, based on the marketing mix model, remains as the dominant theoretical base. Rethinking Marketing demonstrates a misfit between the existing theoretical toolbox and important development trends in the marketplace.

Product Specifications
Brand
Wiley
Format
hardcover
ASIN
0470021470
Category
Books > Subjects > Business, Finance & Law > Management > Call Centre Management
Domain
Amazon UK
Release Date
16 July 2004
Listed Since
14 October 2006

Barcode

No barcode data available

Similar Products You Might Like

Rethinking Marketing: Towards Critical Marketing Accountings
97% match

Rethinking Marketing: Towards Critical Marketing Accountings

Sage Publishing

£134.00 03 Oct 2026
Marketing: Critical Perspectives on Business and Management
97% match

Marketing: Critical Perspectives on Business and Management

Routledge

£1,182.24 22 Aug 2026
Pearson Marketing: Real People, Real Decisions - 3rd European Ed
97% match

Pearson Marketing: Real People, Real Decisions - 3rd European Ed

PEARSON EDUCATION

£56.76 18 Aug 2026
Critical Marketing
97% match

Critical Marketing

Routledge

£235.00 24 Sep 2026
Critical Marketing: Defining the Field
96% match

Critical Marketing: Defining the Field

Routledge

£21.79 08 Sep 2026
Marketing: A Critical Introduction
96% match

Marketing: A Critical Introduction

Sage Publishing

£46.57 30 Sep 2026
Pearson Marketing: Real People, Real Choices - Global Edition
96% match

Pearson Marketing: Real People, Real Choices - Global Edition

PEARSON EDUCATION

£59.94 15 Aug 2026
Does Marketing Need Reform?: Fresh Perspectives on the Future
96% match

Does Marketing Need Reform?: Fresh Perspectives on the Future

Routledge

£227.01 18 Sep 2026
Marketing in the 21st Century: Concepts, Challenges and Imperatives (Routledge Revivals)
96% match

Marketing in the 21st Century: Concepts, Challenges and Imperatives (Routledge Revivals)

Routledge

£41.99 30 Sep 2026
Principles of Marketing
96% match

Principles of Marketing

£88.00 21 Sep 2026
Marketing Management: European Edition
96% match

Marketing Management: European Edition

PEARSON EDUCATION

£35.99 01 Oct 2026
Marketing: A Critical Textbook
96% match

Marketing: A Critical Textbook

Sage Publishing

£56.68 18 Aug 2026
Essentials of Marketing
96% match

Essentials of Marketing

PEARSON EDUCATION

£30.90 26 Sep 2026
Marketing: A Critical Textbook
96% match

Marketing: A Critical Textbook

Sage Publishing

£137.00 15 Aug 2026
Marketing Real People Real Choices - Pearson eText Access Card
96% match

Marketing Real People Real Choices - Pearson eText Access Card

PEARSON EDUCATION

£137.25 19 Sep 2026
Pearson Marketing: Real People, Real Choices - Global Edition
96% match

Pearson Marketing: Real People, Real Choices - Global Edition

PEARSON EDUCATION

£58.81 21 Aug 2026
Pearson Marketing Management and Strategy Management Guide
96% match

Pearson Marketing Management and Strategy Management Guide

PEARSON EDUCATION

£74.99 15 Aug 2026
Strategic Marketing Management: Planning, implementation and control
96% match

Strategic Marketing Management: Planning, implementation and control

Routledge

£205.79 18 Aug 2026
Foundations of Marketing Thought - German Historical School
96% match

Foundations of Marketing Thought - German Historical School

Routledge

£151.26 18 Oct 2026
Routledge Strategic Marketing Planning and Control - 3rd Edition
96% match

Routledge Strategic Marketing Planning and Control - 3rd Edition

Routledge

£111.36 13 Sep 2026
Red Globe Press Principles of Marketing Value-Based Textbook
96% match

Red Globe Press Principles of Marketing Value-Based Textbook

Red Globe Press

£39.20 20 Aug 2026
Marketing
96% match

Marketing

McGraw-Hill Education

£116.99 25 Sep 2026
Frameworks for Market Strategy - European Edition Business
96% match

Frameworks for Market Strategy - European Edition Business

Routledge

£124.72 08 Oct 2026
Pearson Marketing: Real People, Real Choices, Global Edition
96% match

Pearson Marketing: Real People, Real Choices, Global Edition

PEARSON EDUCATION

£60.67 24 Aug 2026