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PEARSON EDUCATION Pearson Framework for Marketing Management - US Edition
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Description
Key Features
This United States Edition provides authoritative marketing theory for MBA and undergraduate students.
The concise format allows for easy integration of outside cases, simulations, and projects into the course.
Pearson Education delivers a professional resource suitable for marketing management and strategy courses.
This textbook is designed specifically for use in capstone marketing strategy and MBA programs.
Product Specifications
- Brand
- PEARSON EDUCATION
- Format
- paperback
- ASIN
- 0131452584
- Category
- Books > Subjects > Business, Finance & Law > Sales & Marketing > Brands & Corporate Identity
- Domain
- Amazon UK
- Release Date
- 18 April 2006
- Listed Since
- 06 February 2007
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