£54.06

PEARSON EDUCATION Pearson Framework for Marketing Management - European Edition

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Description

Master modern marketing strategy with this concise guide designed for both graduate and undergraduate students. This European Edition of Framework for Marketing Management offers a streamlined approach to the essential concepts found in Kotler and Keller's comprehensive 15th Edition. By focusing on current marketing management practices, this text provides a short yet thorough overview that fits perfectly into modern academic schedules. This book serves as an efficient resource for students looking to understand 21st-century marketing management. It is designed to work well alongside practical learning tools, making it an ideal supplement for classroom simulations, hands-on projects, and real-world case studies. Whether you are studying management science or preparing for a career in business, this text provides the foundational knowledge needed to navigate today's marketing landscape.

Key Features

Streamlined content designed for efficient learning in graduate and undergraduate courses.

Provides a concise version of the comprehensive Kotler and Keller 15th Edition marketing management strategy.

Focuses on current 21st-century marketing management practices and modern information.

Acts as a perfect supplement for integrated classroom simulations and practical projects.

Includes thorough coverage of marketing management to support case study analysis.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
11 June 2015
Listed Since
24 January 2015

Barcode

No barcode data available

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