£48.99

PEARSON EDUCATION Valuepack:Framework for Marketing Management/The Marketing Plan Handbook

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Description

Framework for Marketing Management, 3/e Framework for Marketing Management provides authoritative marketing theory in a concise format to provide flexibility where outside cases, simulations, and projects are brought in.Marketing Plan Handbook, The 3/eWood, 3/e is the only planning handbook that guides students through the step-by-step creation of a customized marketing plan while offering Palo Altos Marketing PlanPro (a commercial software) to aid in the process.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
30 August 2007
Listed Since
29 August 2007

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