£61.99

Red Globe Press Marketing Strategy and Management

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Description

The fifth edition of Marketing Strategy and Management builds upon Michael Baker's reputation for academic rigor. It retains the traditional, functional (4Ps) approach to marketing but incorporates current research, topical examples and case studies, encouraging students to apply theoretical principles and frameworks to real-world situations.

Key Features

Marketing Strategy And Management

Product Type: Abis Book

Brand: Red Globe Press

Product Specifications

Format
paperback
Domain
Amazon UK
Publication Date
05 December 2014
Listed Since
29 May 2014

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