£77.95

Wiley-Blackwell Marketing: The Encyclopaedic Dictionary

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Description

Marketing is an international textbook designed for undergraduates and MBA courses. In addition to providing comprehensive coverage of all traditional marketing topics, it also covers applications and issues within the service and non–profit sectors, together with new developments in marketing theory and practice.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
16 January 1999
Listed Since
05 January 2007

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