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MACMILLAN Marketing in Evolution - Michael J. Baker Essays
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Description
Key Features
This collection honors Professor Michael J. Baker's twenty-five years of service at the University of Strathclyde.
The book features essays from distinguished colleagues regarding the evolution of marketing thought and practice.
Content includes specific examinations of modern marketing in relation to international business and channel management.
The volume addresses key academic areas such as innovation and marketing education.
Published by Palgrave Macmillan, this work recognizes the 25th anniversary of the Strathclyde Department of Marketing.
Product Specifications
- Brand
- MACMILLAN
- Format
- hardcover
- ASIN
- 0333662644
- Domain
- Amazon UK
- Release Date
- 02 July 1996
- Listed Since
- 05 February 2007
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