£125.94

MACMILLAN Marketing in Evolution: Essays in Honour of Michael J. Baker

Price data checked 6 days ago

View at Amazon

We'll watch every seller, every day. One email when your price arrives.

About as cheap as it gets. The only time it was cheaper was 2 months ago.

£126 today · all-time low £121 (Feb 2026) · usually £127

NEW HERE?

Amazon shows you one price. We show you all of them.

Tosheroon watches Amazon prices so you don't have to. Every product on Amazon has a price history — we make it visible. Set the price you'd actually pay, and we'll email you the second it gets there. No app, no account, one email.

WHAT'S ON THIS PAGE

↓ Price chart
when this has been cheap or pricey
↓ Forecast
where the price is heading next
↓ Statistics
all-time high & low, recent range
↑ Price alert
name your number, we'll email you

Price History & Forecast

Grey patches = out of stock. Cheaper = lower on the chart. Hover for exact prices.

Last 85 days • 85 data points (No recent data available)

Historical
Generating forecast...
£129.41 £120.13 £122.15 £124.18 £126.20 £128.23 £130.25 17 February 2026 10 March 2026 31 March 2026 21 April 2026 12 May 2026

Price Distribution

Price distribution over 85 days • 5 price levels

Days at Price
Current Price
6 days 3 days 1 day · current 32 days 43 days 0 11 22 32 43 £121 £122 £126 £127 £129 Days at Price

Price Analysis

Most common price: £129 (43 days, 50.6%)

Price range: £121 - £129

Price levels: 5 different prices over 85 days

Description

Explore the development of marketing theory and practice in Marketing in Evolution: Essays in Honour of Michael J. Baker. Published by Palgrave Macmillan, this collection celebrates the career of Professor Michael J. Baker during his twenty-fifth year as a Professor of Marketing at the University of Strathclyde. As the founder of the University of Strathclyde's Department of Marketing, Baker has left a significant mark on the field. This book brings together a series of essays from distinguished colleagues to examine how marketing thought has changed over time. Readers will find deep insights into several key areas of the industry. The contributions look at the relationship between modern marketing and international business, as well as the complexities of channel management. Additionally, the text covers essential topics such as innovation and the current state of marketing education. Whether you are a student, academic, or professional, this volume provides a comprehensive look at the evolution of the discipline. It serves as a tribute to a foundational figure in marketing while offering valuable perspectives on how the field operates in a globalized world.

Key Features

Honours the professional legacy of Professor Michael J. Baker and his work at the University of Strathclyde.

Includes a diverse collection of essays written by distinguished colleagues in the marketing field.

Examines the evolution of marketing thought and its practical applications in the modern era.

Provides detailed perspectives on international business and its connection to marketing strategies.

Covers essential industry topics including channel management and the role of innovation.

Offers academic insights into the current landscape of marketing education.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
02 July 1996
Listed Since
05 February 2007

Barcode

No barcode data available

Similar Products You Might Like

Marketing Strategy and Management
96% match

Marketing Strategy and Management

Red Globe Press

£61.99 07 May 2026
Marketing Theory: A Student Text
96% match

Marketing Theory: A Student Text

Sage Publications

£155.26 02 Mar 2026
The Marketing Book
95% match

The Marketing Book

Routledge

£58.34 25 Jan 2026
The Marketing Book
95% match

The Marketing Book

Routledge

£179.40 02 Feb 2026
The IEBM Encyclopedia of Marketing
95% match

The IEBM Encyclopedia of Marketing

Cengage Learning EMEA

£110.00 17 Feb 2026
Sage Publications Rethinking Marketing - Critical Marketing Text
95% match

Sage Publications Rethinking Marketing - Critical Marketing Text

Sage Publications

£134.00 20 Apr 2026
The Marketing Casebook: Cases and Concepts
95% match

The Marketing Casebook: Cases and Concepts

Cengage Learning EMEA

£67.99 30 Mar 2026
Basic Marketing
95% match

Basic Marketing

McGraw-Hill Education

£93.99 01 Mar 2026
Marketing
95% match

Marketing

McGraw-Hill Education

£116.99 11 Mar 2026
Essays by Distinguished Marketing Scholars of the Society for Marketing Advances: 11 (Advances in Business Marketing and Purchasing, 11)
95% match

Essays by Distinguished Marketing Scholars of the Society for Marketing Advances: 11 (Advances in Business Marketing and Purchasing, 11)

Jai Press Inc.

£77.01 11 Apr 2026
The Blackwell Encyclopedia of Management, Marketing: 5
95% match

The Blackwell Encyclopedia of Management, Marketing: 5

Wiley-Blackwell

£69.67 16 Mar 2026
Marketing
95% match

Marketing

McGraw-Hill Irwin

£53.91 15 Feb 2026
Principles of Marketing
95% match

Principles of Marketing

£71.06 05 Mar 2026
Marketing: Reinventing the Basics (Lannoo Campus)
95% match

Marketing: Reinventing the Basics (Lannoo Campus)

LANNOO

£33.09 10 May 2026
The Advanced Dictionary Of Marketing: Putting Theory to Use
95% match

The Advanced Dictionary Of Marketing: Putting Theory to Use

Oxford University Press

£30.42 17 May 2026
Marketing: Theory, Evidence, Practice
94% match

Marketing: Theory, Evidence, Practice

Oxford University Press

£74.25 12 Jan 2026
Marketing Research (Critical Perspectives on Business and Management)
94% match

Marketing Research (Critical Perspectives on Business and Management)

Routledge

£759.00 14 Jan 2026
Marketing Principles and Best Practices
94% match

Marketing Principles and Best Practices

Cengage Learning

£88.99 28 Feb 2026
Marketing Theory: A Student Text
94% match

Marketing Theory: A Student Text

Sage Publications

£59.90 25 Apr 2026
Marketing: Real People, Real Decisions
94% match

Marketing: Real People, Real Decisions

£59.03 12 Jan 2026
Routledge Marketing Briefs - Second Edition Study Guide
94% match

Routledge Marketing Briefs - Second Edition Study Guide

Routledge

£136.11 20 Feb 2026
Framework for Marketing Management, A, Global Edition: European Edition
94% match

Framework for Marketing Management, A, Global Edition: European Edition

PEARSON EDUCATION

£61.24 12 Jan 2026
Marketing Management: European Edition
94% match

Marketing Management: European Edition

PEARSON EDUCATION

£63.16 14 Apr 2026
Marketing (Open University – Modern Art Practices & Debates)
94% match

Marketing (Open University – Modern Art Practices & Debates)

Wiley

£78.87 11 Apr 2026