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£125.94
MACMILLAN Marketing in Evolution: Essays in Honour of Michael J. Baker
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Description
Key Features
Honours the professional legacy of Professor Michael J. Baker and his work at the University of Strathclyde.
Includes a diverse collection of essays written by distinguished colleagues in the marketing field.
Examines the evolution of marketing thought and its practical applications in the modern era.
Provides detailed perspectives on international business and its connection to marketing strategies.
Covers essential industry topics including channel management and the role of innovation.
Offers academic insights into the current landscape of marketing education.
Product Specifications
- Brand
- MACMILLAN
- Format
- hardcover
- ASIN
- 0333662644
- Domain
- Amazon UK
- Release Date
- 02 July 1996
- Listed Since
- 05 February 2007
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