The Blackwell Encyclopedia of Management, Marketing: 5 - Image 1

£69.67

Wiley-Blackwell The Blackwell Encyclopedia of Management, Marketing: 5

Name: The Blackwell Encyclopedia of Management, Marketing: 5
Brand: Wiley-Blackwell
Price: 69.14 GBP
Availability: InStock

Call Centre Management

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Description

This second edition of the The Blackwell Encyclopedia of Marketing has been revised and updated, with new content on aspects of cross cultural marketing, research in marketing methodologies, societal marketing and marketing strategy. The implications of developments in information and communications technologies are assessed while retailing has been extensively revised to embrace contemporary trends. Features over 250 entries Includes new content on aspects of cross cultural marketing, research in marketing methodologies, societal marketing and marketing strategy Assesses the implications of developments in new information and communications technologies Contains extensive revisions to the section on retailing to embrace contemporary trends

Product Specifications

Brand: Wiley-Blackwell
Format: hardcover
ASIN: 1405102543
Category: Books > Subjects > Business, Finance & Law > Management > Call Centre Management
Domain: Amazon UK
Release Date: 22 June 2006
Listed Since: 08 January 2007

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Wiley-Blackwell The Blackwell Encyclopedia of Management, Marketing: 5

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