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£151 today · previous high £151 · all-time low £137
Routledge Marketing Briefs - Second Edition Study Guide
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Most common price: £137 (29 days, 64.4%)
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Description
Key Features
The second edition of Marketing Briefs by Routledge provides a comprehensive collection of definitive overviews for every key marketing concept.
Each chapter is organized into short, structured Briefs that include core definitions and bulleted key point overviews for efficient study.
Students receive thorough yet concise explanations of primary issues and concepts to ensure a deep understanding of the subject.
Illustrative examples are included within the text to help clarify complex marketing themes and theories.
Examination preparation is supported by a selection of case, essay, and applied questions designed to mimic exam styles.
Product Specifications
- Brand
- Routledge
- Format
- hardcover
- ASIN
- 1138145939
- Domain
- Amazon UK
- Release Date
- 01 August 2016
- Listed Since
- 08 May 2016
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