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£136.11
Routledge Marketing Briefs - Second Edition Study Guide
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Description
Key Features
Comprehensive concept overviews that provide a definitive look at every key marketing subject for students.
Structured chapter format featuring short Briefs that make studying complex topics easier to manage.
Quick-reference tools including core definitions and bulleted key point summaries for efficient revision.
Clear and concise explanations that cover primary issues and fundamental marketing concepts thoroughly.
Practical application through illustrative examples that help bring theoretical ideas to life.
Exam preparation resources including case studies, essay questions, and applied questions for testing knowledge.
Product Specifications
- Brand
- Routledge
- Format
- Hardcover
- ASIN
- 1138145939
- Domain
- Amazon UK
- Release Date
- 01 August 2016
- Listed Since
- 08 May 2016
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