£136.11

Routledge Marketing Briefs - Second Edition Study Guide

Name: Routledge Marketing Briefs - Second Edition Study Guide
Brand: Routledge
Price: 127.62 GBP
Availability: InStock

Economics

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Description

Master key marketing concepts with the revised and updated second edition of Marketing Briefs. Published by Routledge, this revision study guide provides marketing students with a comprehensive collection of definitive overviews for every essential subject area. Designed to support effective learning, the text is organized into short, structured chapters known as Briefs. Each section is built to help you grasp complex ideas quickly through core definitions and bulleted key point overviews. The guide offers thorough yet concise explanations of primary issues, ensuring you understand the foundation of the subject without unnecessary fluff. To bridge the gap between theory and practice, the book includes illustrative examples and a selection of examination-style questions. These include case studies, essay prompts, and applied questions to help you prepare for real-world scenarios and academic assessments. This resource is an essential tool for any student seeking a rounded and topical appreciation of the marketing field.

Key Features

Comprehensive concept overviews that provide a definitive look at every key marketing subject for students.

Structured chapter format featuring short Briefs that make studying complex topics easier to manage.

Quick-reference tools including core definitions and bulleted key point summaries for efficient revision.

Clear and concise explanations that cover primary issues and fundamental marketing concepts thoroughly.

Practical application through illustrative examples that help bring theoretical ideas to life.

Exam preparation resources including case studies, essay questions, and applied questions for testing knowledge.

Product Specifications

Brand: Routledge
Format: Hardcover
ASIN: 1138145939
Category: Books > Subjects > Business, Finance & Law > Economics
Domain: Amazon UK
Release Date: 01 August 2016
Listed Since: 08 May 2016

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Routledge Marketing Briefs - Second Edition Study Guide

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