£58.34

Routledge The Marketing Book

Name: The Marketing Book
Brand: Routledge
Price: 58.34 GBP
Availability: InStock

Management Science

About as cheap as it gets. The only time it was cheaper was 5 months ago.

£58 today · all-time low £58 (Jan 2026) · usually the usual

NEW HERE?

Amazon shows you one price. We show you all of them.

Tosheroon watches Amazon prices so you don't have to. Every product on Amazon has a price history — we make it visible. Set the price you'd actually pay, and we'll email you the second it gets there. No app, no account, one email.

WHAT'S ON THIS PAGE

↓ Price chart
when this has been cheap or pricey

↓ Forecast
where the price is heading next

↓ Statistics
all-time high & low, recent range

↑ Price alert
name your number, we'll email you

Price History & Forecast

Grey patches = out of stock. Cheaper = lower on the chart. Hover for exact prices.

Last 86 days • 86 data points (No recent data available)

Historical

Generating forecast...

Price Distribution

Price distribution over 86 days • 4 price levels

Days at Price

Current Price

Price Analysis

Most common price: £58 (58 days, 67.4%)

Price range: £58 - £69

Price levels: 4 different prices over 86 days

Description

The Marketing Book is everything you need to know but were afraid to ask about marketing. Divided into 25 chapters, each written by an expert in their field, it's a crash course in marketing theory and practice. From planning, strategy and research through to getting the marketing mix right, branding, promotions and even marketing for small to medium enterprises. This classic reference from renowned professors Michael Baker and Susan Hart was designed for student use, especially for professionals taking their CIM qualifications. Nevertheless, it is also invaluable for practitioners due to its modular approach. Each chapter is set out in a clean and concise way with plenty of diagrams and examples, so that you don't have to dig for the information you need. Much of this long-awaited seventh edition contains brand new chapters and a new selection of experts to bring you bang up to date with the latest in marketing thought. Also included are brand new content in direct, data and digital marketing, and social marketing. If you're a marketing student or practitioner with a question, this book should be the first place you look.

Product Specifications

Brand: Routledge
Format: paperback
ASIN: 0415703778
Category: Books > Subjects > Business, Finance & Law > Management > Management Science
Domain: Amazon UK
Release Date: 23 March 2016
Listed Since: 02 February 2015

Barcode

No barcode data available

Routledge The Marketing Book

About as cheap as it gets. The only time it was cheaper was 5 months ago.

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

The Marketing Book

Marketing: Critical Perspectives on Business and Management

Marketing Theory: Foundations, Controversy, Strategy, and Resource-advantage Theory

Essentials of Marketing

Sage Publications Rethinking Marketing - Critical Marketing Text

Marketing: A Critical Textbook

Legends in Marketing: Shelby D. Hunt

Routledge Marketing Briefs - Second Edition Study Guide

Marketing: A Critical Textbook

The Art & Science of Marketing: Marketing for Marketing Managers

Marketing Your Business: A Guide to Developing a Strategic Marketing Plan

Prins Marketing, Operations Management, Financial Accounting and Reporting, E-Business and E-Commerce, Marketing, Management AccountingNon-Specialists, Corp Strategy, Economics and Course Box E

Essentials Of Modern Marketing: Italy Edition

Strategic Marketing Management: Planning, implementation and control

Marketing: Theory, Evidence, Practice

Strategic Marketing: Plannning and Control

Marketing Management: Text and Cases (McGraw-Hill/Irwin Series in Marketing)

Marketing Management: European Edition

Critical Marketing

Essentials of Modern Marketing: Inaugural Pakistan Edition

Critical Marketing: Defining the Field

Marketing: Real People, Real Decisions

Valuepack: Principles of Marketing with The Media

Marketing: An Introduction