Market-Based Management: Pearson New International Edition - Image 1

£72.99

PEARSON EDUCATION Market-Based Management: Pearson New International Edition

Name: Market-Based Management: Pearson New International Edition
Brand: PEARSON EDUCATION
Price: 72.99 GBP
Availability: InStock

Managers' Guides to Computing

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Description

For courses in marketing management or marketing strategy. A focus on how marketing performance, profitability, and strategies affect profit. Measuring performance and profitability in marketing is becoming more and more important in the business world. Best focuses on marketing performance, and profitability, and the role marketing strategies play in building the profits of a business. This edition further builds on the metrics and analytics focus, while incorporating the rise of technology in marketing.

Product Specifications

Brand: PEARSON EDUCATION
Format: paperback
ASIN: 1292020393
Category: Books > Subjects > Business, Finance & Law > E-Commerce > Managers' Guides to Computing
Domain: Amazon UK
Release Date: 17 July 2013
Listed Since: 25 June 2013

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PEARSON EDUCATION Market-Based Management: Pearson New International Edition

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