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£151.25
Routledge Integrated Advertising, Promotion, and Marketing Book
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Price distribution over 51 days • 3 price levels
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Most common price: £133 (35 days, 68.6%)
Price range: £133 - £151
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Description
Key Features
Covers essential IMC concepts, including the history of Indian advertising and strategic importance.
Explores how social and cultural factors influence the success of marketing communications.
Addresses modern communication needs in an Internet-driven and social media-connected world.
Provides guidance on developing marketing plans, branding strategies, and market positioning.
Includes practical instruction on creative briefs, copywriting, and design elements.
Examines the various forms of communication used by business organizations today.
Product Specifications
- Brand
- Routledge
- Format
- hardcover
- ASIN
- 1032504072
- Domain
- Amazon UK
- Release Date
- 17 November 2023
- Listed Since
- 31 May 2023
Barcode
No barcode data available
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