£151.26

Routledge Integrated Advertising and Marketing Book

Name: Routledge Integrated Advertising and Marketing Book
Brand: Routledge
Price: 151.26 GBP
Availability: InStock

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Description

Master the principles of integrated marketing communication (IMC) with this comprehensive guide from Routledge. This book explores the essential concepts and perspectives needed to navigate a digital, Internet-driven world. It provides a detailed look at the history of Indian advertising and discusses how social and cultural factors impact communication effectiveness. Designed for those studying or working in business, the text covers vital areas including marketing plans, branding, and positioning. You will learn about the practical side of the industry, from developing creative briefs to the fundamentals of copywriting and design. This resource is ideal for understanding how modern organizations use various communication forms to connect with audiences in a social media-connected landscape.

Key Features

This Routledge publication introduces the core concepts and strategic importance of integrated marketing communication (IMC).

The text provides a historical perspective on Indian advertising to ground marketing theories in real-world context.

Readers gain insights into how social and cultural factors influence the effectiveness of modern marketing communications.

The book covers essential business tools including marketing plans, branding, positioning, and creative briefs.

Learn practical industry skills such as copywriting and design within an evolving, Internet-driven environment.

The content addresses various communication forms used by business organizations in a social media-connected world.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 1032504072
Category: Books > Subjects > Business, Finance & Law > E-Commerce > Web Marketing
Domain: Amazon UK
Release Date: 17 November 2023
Listed Since: 31 May 2023

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Routledge Integrated Advertising and Marketing Book

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