The Evolution of Integrated Marketing Communications: The Customer-driven Marketplace - Image 1

£136.27

Routledge The Evolution of Integrated Marketing Communications: The Customer-driven Marketplace

Name: The Evolution of Integrated Marketing Communications: The Customer-driven Marketplace
Brand: Routledge
Price: 136.27 GBP
Availability: InStock

Management Science

This is the most expensive it has ever been. Walk away.

£136 today · previous high £136 · all-time low £98

NEW HERE?

Amazon shows you one price. We show you all of them.

Tosheroon watches Amazon prices so you don't have to. Every product on Amazon has a price history — we make it visible. Set the price you'd actually pay, and we'll email you the second it gets there. No app, no account, one email.

WHAT'S ON THIS PAGE

↓ Price chart
when this has been cheap or pricey

↓ Forecast
where the price is heading next

↓ Statistics
all-time high & low, recent range

↑ Price alert
name your number, we'll email you

Price History & Forecast

Grey patches = out of stock. Cheaper = lower on the chart. Hover for exact prices.

Last 639 days • 639 data points (No recent data available)

Historical

Generating forecast...

Price Distribution

Price distribution over 639 days • 7 price levels

Days at Price

Current Price

Price Analysis

Most common price: £119 (225 days, 35.2%)

Price range: £98 - £136

Price levels: 7 different prices over 639 days

Description

This book reviews, updates and enhances the basic concepts surrounding the academic theory and practice of Integrated Marketing Communication (IMC). Since the introduction of IMC in the late 1980s, the concept has spread around the world. In that expansion, many authors have written about IMC; practitioners have adopted and adapted the concept to fit their own market situations. Further, dramatic changes have occurred in the technologies used in marketing communications which consumers have accepted and employed in their consumption of marketers' messages and incentives. Thus, there have been dramatic changes in how IMC was initially envisioned and how it has developed over time. This book identifies and discusses these changes, how they have occurred and what they mean going forward for all types of marketers around the world. Thus, IMC, and indeed integration of communications at all organisational levels is an essential in the 21st century organisations. This book was published as a special issue of the Journal of Marketing Communications.

Product Specifications

Brand: Routledge
Format: Hardcover
ASIN: 0415668921
Category: Books > Subjects > Business, Finance & Law > Management > Management Science
Domain: Amazon UK
Release Date: 28 April 2011
Listed Since: 02 December 2010

Barcode

No barcode data available

Routledge The Evolution of Integrated Marketing Communications: The Customer-driven Marketplace

This is the most expensive it has ever been. Walk away.

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

The Evolution of Integrated Marketing Communications: The Customer-driven Marketplace

Routledge Integrated Advertising, Promotion, and Marketing Book

Principles of Integrated Marketing Communications: An Evidence-based Approach

Strategic Integrated Marketing Communications

Integrated Marketing Communications: A Global Brand-Driven Approach

Integrated Marketing Communication: Creative Strategy from Idea to Implementation

Integrated Marketing Communication: Creative Strategy from Idea to Implementation

Marketing Communications Management: Concepts and Theories, Cases and Practices

Integrated Marketing Communications : A Primer

Advertising, Promotion, and other aspects of Integrated Marketing Communications (Mindtap Course List)

Integrated Marketing Communication: Advertising and Promotion in a Digital World

Marketing Communications

Marketing Communications

Internal Marketing: Tools and concepts for customer-focused management (Chartered Institute of Marketing (Paperback))

Marketing Communication: New Approaches, Technologies, and Styles

Strategic Marketing Management: Planning, implementation and control

Integrated Advertising, Promotion, and Marketing Communications, Global Edition

Marketing Communications: Principles and Practice

Advertising and Promotion ISE

A Primer for Integrated Marketing Communications

The CIM Handbook of Strategic Marketing: A Practical Guide for Designing and Implementing Effective Marketing Strategies

Strategic Marketing: Plannning and Control

Strategic Marketing Management: Planning, implementation and control

Integrated Digital Marketing in Practice