£149.00

Cengage Learning Advertising Promotion and Other Aspects of Integrated Marketing Communications

Price data last checked 59 day(s) ago - refreshing...

View at Amazon

We'll watch every seller, every day. One email when your price arrives.

This is the most expensive it has ever been. Walk away.

£149 today · previous high £149 · all-time low £34

NEW HERE?

Amazon shows you one price. We show you all of them.

Tosheroon watches Amazon prices so you don't have to. Every product on Amazon has a price history — we make it visible. Set the price you'd actually pay, and we'll email you the second it gets there. No app, no account, one email.

WHAT'S ON THIS PAGE

↓ Price chart
when this has been cheap or pricey
↓ Forecast
where the price is heading next
↓ Statistics
all-time high & low, recent range
↑ Price alert
name your number, we'll email you

Price History & Forecast

Grey patches = out of stock. Cheaper = lower on the chart. Hover for exact prices.

Last 32 days • 32 data points (No recent data available)

Historical
Generating forecast...
£149.00 £22.21 £49.88 £77.54 £105.20 £132.86 £160.53 31 March 2026 07 April 2026 15 April 2026 23 April 2026 01 May 2026

Price Distribution

Price distribution over 32 days • 4 price levels

Days at Price
Current Price
2 days 3 days 4 days 23 days · current 0 6 12 17 23 £34 £36 £40 £149 Days at Price

Price Analysis

Most common price: £149 (23 days, 71.9%)

Price range: £34 - £149

Price levels: 4 different prices over 32 days

Description

Market-leading ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS, 9th Edition discusses all aspects of marketing communications, from time-honored methods to the newest developments in the field. Delivering the fundamentals you need, the text focuses on advertising and promotion, including planning, branding, media buying, sales, public relations, and much more. Emerging topics get special attention in this edition, such as the enormous popularity of social media outlets, online and digital practices, viral communications, and personal selling, along with all of their effects on traditional marketing. Revised to make ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS, 9th Edition the most current I.M.C. book on the market, chapters address must-know changes to environmental, regulatory, and ethical issues, as well as Marcom insights, place-based applications, privacy, global marketing, and of course, memorable advertising campaigns.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
16 January 2013
Listed Since
11 August 2011

Barcode

No barcode data available

Similar Products You Might Like

Routledge Integrated Advertising, Promotion, and Marketing Book
98% match

Routledge Integrated Advertising, Promotion, and Marketing Book

Routledge

£133.30 12 Apr 2026
Advertising, Promotion, and other aspects of Integrated Marketing Communications (Mindtap Course List)
97% match

Advertising, Promotion, and other aspects of Integrated Marketing Communications (Mindtap Course List)

Cengage Learning

£22.00 10 Jun 2026
Advertising and Promotion ISE
97% match

Advertising and Promotion ISE

McGraw-Hill Education

£51.29 11 Jun 2026
Integrated Marketing Communication: A balanced approach
97% match

Integrated Marketing Communication: A balanced approach

Oxford University Press

£65.28 24 Apr 2026
Strategic Integrated Marketing Communications
97% match

Strategic Integrated Marketing Communications

Routledge

£40.99 20 Feb 2026
Advertising & IMC: Principles and Practice, Global Edition
97% match

Advertising & IMC: Principles and Practice, Global Edition

PEARSON EDUCATION

£65.59 29 Apr 2026
Integrated Advertising, Promotion, and Marketing Communications, Global Edition
97% match

Integrated Advertising, Promotion, and Marketing Communications, Global Edition

PEARSON EDUCATION

£60.24 13 Jun 2026
Cases in Advertising and Marketing Management: Real Situations for Tomorrow's Managers
97% match

Cases in Advertising and Marketing Management: Real Situations for Tomorrow's Managers

Rowman & Littlefield Publishers

£57.93 23 Feb 2026
Advertising and Integrated Brand Promotion
97% match

Advertising and Integrated Brand Promotion

Cengage Learning

£43.51 03 Mar 2026
Advertising and Integrated Brand Promotion
97% match

Advertising and Integrated Brand Promotion

Cengage Learning

£77.89 12 Jun 2026
Advertising and Integrated Brand Promotion (with CourseMate with Ad Age Printed Access Card)
97% match

Advertising and Integrated Brand Promotion (with CourseMate with Ad Age Printed Access Card)

Cengage Learning

£42.43 24 Feb 2026
Integrated Marketing Communications: A Global Brand-Driven Approach
97% match

Integrated Marketing Communications: A Global Brand-Driven Approach

MACMILLAN

£45.37 21 Apr 2026
Principles of Integrated Marketing Communications: An Evidence-based Approach
97% match

Principles of Integrated Marketing Communications: An Evidence-based Approach

Cambridge University Press

£75.60 18 Mar 2026
Marketing Communications: Principles and Practice
97% match

Marketing Communications: Principles and Practice

Cengage Learning EMEA

£98.99 09 Mar 2026
Integrated Marketing Communication: Advertising and Promotion in a Digital World
97% match

Integrated Marketing Communication: Advertising and Promotion in a Digital World

Routledge

£60.71 07 Mar 2026
Advertising and Integrated Brand Promotion: With Infotrac
97% match

Advertising and Integrated Brand Promotion: With Infotrac

Cengage Learning

£25.70 23 Apr 2026
Advertising Campaign Strategy: A Guide to Marketing Communication Plans
96% match

Advertising Campaign Strategy: A Guide to Marketing Communication Plans

Cengage Learning

£61.99 17 Apr 2026
Marketing Communication: New Approaches, Technologies, and Styles
96% match

Marketing Communication: New Approaches, Technologies, and Styles

Oxford University Press

£54.00 15 Apr 2026
Computer-Mediated Marketing Strategies: Social Media and Online Brand Communities (Advances in Marketing, Customer Relationship Management, and E-Services)
96% match

Computer-Mediated Marketing Strategies: Social Media and Online Brand Communities (Advances in Marketing, Customer Relationship Management, and E-Services)

IGI Global

£191.65 11 Jun 2026
Integrated Marketing Communication: Creative Strategy from Idea to Implementation
96% match

Integrated Marketing Communication: Creative Strategy from Idea to Implementation

Rowman & Littlefield Publishers

£75.00 27 Feb 2026
New Strategies for Marketing Information Technology
96% match

New Strategies for Marketing Information Technology

Cengage Learning EMEA

£87.99 01 Mar 2026
Multi-Platform Advertising Strategies in the Global Marketplace (Advances in Marketing, Customer Relationship Management, and E-Services (AMCRMES))
96% match

Multi-Platform Advertising Strategies in the Global Marketplace (Advances in Marketing, Customer Relationship Management, and E-Services (AMCRMES))

IGI Global

£171.87 11 Jun 2026
Integrated Digital Marketing in Practice
96% match

Integrated Digital Marketing in Practice

Cambridge University Press

£103.10 17 Feb 2026
Marketing Communications Management: Concepts and Theories, Cases and Practices
96% match

Marketing Communications Management: Concepts and Theories, Cases and Practices

Routledge

£66.23 20 Feb 2026