£149.00

Cengage Learning Advertising Promotion and Other Aspects of Integrated Marketing Communications

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Last 85 days • 85 data points

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£149.00 £22.21 £49.88 £77.54 £105.20 £132.86 £160.53 30 January 2026 20 February 2026 13 March 2026 03 April 2026 24 April 2026

Price Distribution

Price distribution over 85 days • 3 price ranges

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Current Price
68 days 1 day 16 days · current 0 17 34 51 68 £34-57 £57-80 £126-149 Days at Price

Price Analysis

Most common range: £34-57 (68 days, 80.0%)

Price range: £34 - £149

Price levels: 3 price ranges over 85 days

Description
Market-leading ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS, 9th Edition discusses all aspects of marketing communications, from time-honored methods to the newest developments in the field. Delivering the fundamentals you need, the text focuses on advertising and promotion, including planning, branding, media buying, sales, public relations, and much more. Emerging topics get special attention in this edition, such as the enormous popularity of social media outlets, online and digital practices, viral communications, and personal selling, along with all of their effects on traditional marketing. Revised to make ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS, 9th Edition the most current I.M.C. book on the market, chapters address must-know changes to environmental, regulatory, and ethical issues, as well as Marcom insights, place-based applications, privacy, global marketing, and of course, memorable advertising campaigns.

Product Specifications
Brand
Cengage Learning
Format
hardcover
ASIN
1111580219
Category
Books > Subjects > Business, Finance & Law > Economics
Domain
Amazon UK
Release Date
16 January 2013
Listed Since
11 August 2011

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No barcode data available

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