Advertising & IMC: Principles and Practice, Global Edition - Image 1

£65.59

PEARSON EDUCATION Advertising & IMC: Principles and Practice, Global Edition

Name: Advertising & IMC: Principles and Practice, Global Edition
Brand: PEARSON EDUCATION
Price: 65.47 GBP
Availability: InStock

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Description

For courses in introductory advertising. Increase the relevancy and effectiveness of marketing communications Advertising & IMC: Principles and Practice presents the strategic use of communications to engage different types of consumers. Covering advertising, public relations, direct marketing, promotion, and more, Advertising & IMC uses examples of award-winning brand campaigns, contributions from experts, and enduring principles and practices to provide students with a practical guide to executing integrated marketing communications. And with a new author joining the team, the 11th Edition features a significant reorganisation and revision of the material. Now, readers will understand not only the types of marketing communication possible, but also their application of strategy and planning, and how these areas work together ― ensuring students are prepared to deal with the latest industry practices in their future careers.

Product Specifications

Brand: PEARSON EDUCATION
Format: paperback
ASIN: 1292262060
Category: Books > Subjects > Business, Finance & Law > Management
Domain: Amazon UK
Release Date: 01 January 2019
Listed Since: 17 July 2018

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PEARSON EDUCATION Advertising & IMC: Principles and Practice, Global Edition

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